Forbes has lots to say about the entry of Scotts into the organic market with the introduction of an organic soil, to be followed by organic versions of everything else. Declares the Scotts CEO, "No one has had a commercial success in natural lawn and garden products, but I think it's a place where we can lead and dominate innovate." Surely he's noticed the competition - Lawn Restore, Milorganite, Gardens Alive and Bradfield Organics, though the Forbes writer apparently hadn't. Isn't it enough that Scotts already has such bestselling brands as Miracle Gro, Ortho, Osmocote, Roundup, and Smith&Hawken? I guess not. They'll be proceeding with caution, however - their focus group results are making them nervous. One common response they hear is "You mean you're not organic?"
And on the other hand they hear "It contains chickenshit? Ew!" Yeah, what a shock
that customers are confused, what with all that good science education in the Scotts ads. (Freakish growth? It's a Miracle!!)