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Well, brown is the new green out here on the prairie, since that's how grass is _supposed_ to look during drought conditions. I hope someone sent TurfMutt the memo.

It seems some organization's and associations are always looking for way's to spend their money. If they are not spending it they feel their "message" isn't getting out. The only winner in this TurfMutt campaign in the PR company that came up with and get's paid for this lame campaign.

Bite me, TurfMutt!

The whole concept of this campaign annoys me, but the most insidious part (in my mind) is that Discover Education - which produced this campaign - exists primarily to drive consumer branding into school classrooms.

If you have kids, a letter to your school's science coordinator requesting they avoid this "educational campaign" might be in order.

I have problems with a dog's idea of fertilizing - just saying.

I was thinking just the other day about a coloring book put out by Scott's Liquid Gold, distributed by a 5th grade teacher with Spring fever. It was a snowy Friday in April, and I'm sure it seemed like a great alternative to teaching...Turfmutt looks terrible, in a similar way. Maybe people will use it to teach about propaganda.

... This is hilarious. I wonder if my "constant pruning" of ripping OUT my grass qualifies to their literature? Pfft.
Additionally, I am not a fan of the use of an [adorable!] Bully Breed to be the "mascot" for this campaign... Mine own prefers to roll around on dry dirt than the lawn...

I ♥ Naomi's comment above, too.

Glad you have a discerning eye and caught this...and its creepy when folks use marketing on children...

My turfmutt loves to fertilize her "lawn" using her own homebrewed liquid fertilizer. Then the grass dies. Then she works hard to prune it out, with her teeth no less, by ripping it out of the ground & tossing it skyward like confetti. I wonder if she should have auditioned for the job? If nothing else, she'd add a little clowniness to this lawn circus.

As always, "Follow the money..." is a good axiom.

I love Turf Mutt and his lovable gang of friends:
Salty, the ferti-squirrel who poops perfectly round little balls of NPK.

Shoe-bee-do, who kills every insect he sees, no matter what it is doing.

Tilly the Tiller, who grinds up the soil so that none of those pesky "microbes" (Eww!) will get a chance to bother us.

and Super Scott who spreads his magic dust, which all living things now depend on to live and be perfectly green. No more relying on cruel Mother Nature!

I have all of their action figures if anyone wants to trade.

What the - ? Not only is Maryland erroneously included in the Southeast ecosystem, North Carolina & the Virginias are not in any ecosystem !

And when someone mentions "pruning" grass I think of gardeners kneeling on the lawn, clippers in one hand, ruler in the other, trimming each blade to perfection. I do not think of a riding mower as a massive motorized lawn pruner !

I do like Susan's (above) idea to use some of this material as classroom examples of propaganda. Will certainly mention that to my kids' teachers.

I wonder if they factored in the exhaust from the LawnPrunerTurboTM in the oxgen footprint equation. Maybe a lawn will also increase O2 because the fertilizer run off will end up feeding algae in the Chesapeake, which will inturn make more O2?

what a sneaky use of a pup.

I dunno - I do think MD should be in the 'southeast.' It's climate and topography is totally unlike the real 'northeast' states where I grew up and, as a result, its plant communities differ too.

What's really appalling about their 'ecosystems' is how they lump the upper quarter of the lower 48 into one huge 'west ecosystem.' It's clear that whoever put this crap together has no concept of anything beyond, say, Chicago. Reading the 'Lucky' story, I'm not surprised to see it's based in DC - the nation's home of navel-gazing and self-absorbtion.

Yech. Any halfway competent teacher or parent will see through this hype for the junk it is.

What dog doo!

This could be educational IF the teacher used it to teach critical thinking skills and assessing the source of data for possible bias. Given how much of what we and our kids hear and read comes from biased sources, I wish more schools had been teaching critical assessment skills for the last 40 years.

Let's just say TuffMutt is no Smokey the Bear.

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