(A very silly, but nonetheless live, Christmas tree I once had.)
Everything that is wrong with our political process can be found within the sad, miserable story of the Christmas Tree Tax That Never Was. Some of you have already heard this story and don't wish to re-hash it. That's fine; you can go read something else. This is for the rest of you.
Let's begin at the beginning, shall we?
In 1996, Congress passed the Commodity Promotion, Research, and Information Act. The idea was to let farmers vote in a self-funded marketing campaign, and if the vote passed, some small fee would be assessed on farmers (who voted for it in the first place) and the money would be collected by the USDA and spent on a marketing camapaign. This was widely seen as a good thing, and milk, honey, pork, avocado, and blueberry producers have all voted in a fee to fund a marketing effort. You've seen those commercials. But it's more than the commercials--it's having someone who can talk to the media, someone who can fund research, someone who can place a magazine ad or sponsor a parade or whatever needs to be done.
And this is a good idea on so many levels. For one thing, we all want our blueberry and avocado farmers to have a good market for their fruit, right? And in general, we want to see blueberries advertised at least as well as Pop-Tarts are, right?
The fact is that Big Industry has deep pockets for marketing. Soft drinks, potato chips, candy--all that crap benefits from massive ad campaigns. Strawberries don't stand a chance--unless the strawberry farmers organize.
And asking farmers to voluntarily chip in for some little effort run by some little group has been tried and didn't work, which is why Congress, at the request of the farmers, created a mechanism by which a larger and more official process could be put into place to fund these ad campaigns.
So that's what they do! And it's great! They vote themselves in some small little assessment, everybody pays it, and commercials for their products appear on TV. If they liked how that worked out, they can vote to keep it going, and if they don't like how it worked out, they can bag the whole thing. As a small business owner, I can assure you that banding together with other local businesses for a shared marketing campaign is the way to go. One blueberry farmer can just not do this on their own.
Which brings us to the Christmas tree farmers.
Christmas tree farmers have seen a decline in sales as artificial tree sales have gone up. During that same period, the artificial tree manufacturers have spent big bucks on ads, while the tree farmers have spent bupkis.
How could a humble farmer compete with this magnificent fake thing?
And before you get all "artificial trees are better anyway because (insert your reason here)," just remember that (a) having a live tree does not deprive some forest of its young--they're grown in rows on farms, and (b) young, growing trees sequester all sorts of carbon, so they're probably good for the planet overall, and (c) it's a farmer growing a thing here in the United States, and I'm just generally in favor of us having farmers who grow stuff. Period. Oh, and (d) some of us like a live tree. You don't have to. Some of us do.
So the vote passed, on and November 8 the USDA published a final rule, and offered reasonable, thoughtful responses to a few minor criticims and mostly unfounded complaints, and the program was all set to move forward. So then what happened?
The Heritage Foundation. That's what happened. I refuse to link to their website, but the gist of it was: "The economy is barely growing and 9 percent of the American people have no jobs. Is a new tax on Christmas trees the best President Obama can do?"
And then Fox News got involved, and others of that ilk I also refuse to link to, and we got "This new tax is a smack in the face to each and every American who celebrates Christmas."
That's right. Of course. President Obama woke up one morning in his usual Christmas-hating mood and, casting about for a way to take more money out of the pockets of starving Americans, personally enacted a new onerous, fifteen-cent tax on Christmas. He personally did this because he hates Christmas. And America.
Sigh.
If it had ended there, this whole story would have been just another example of how silly things get here in These United States. But that's not where it ended. Believe it or not, the White House actually caved to the pressure and suspended the rule pending further review.
So there will be no marketing program for Christmas trees. Even though the farmers wanted it. Even though we're all supposed to be pro-small farmers and pro-small business. Even though the fifteen cents per tree could not possibly hurt hard-working Americans shopping at the tree lot, and probably wouldn't even show up in the retail price of the tree. Even though really small farmers--under 500 trees--were completely exempt, so it didn't even hurt the really small tree farmers.
It's pathetic. And even though it doesn't matter what I think, and even though nobody's listening, I would just like to say for the record that I am in favor of farmers tending to their fields of living green things. And I am in favor of some of us--not all of us, you certainly don't have to, but some of us--bringing fragrant evergreen boughs indoors in December.
But most of all? I am in favor of small groups of farmers or other businesspeople coming together and organizing and creating a plan that will allow them to work and grow and prosper. That just sounds so very American. It seems like only a crazy person would object to that.
And that's precisely what happened.
This just makes me sad on so many levels. What a twisted society we've created.
Posted by: Andrew | November 30, 2011 at 04:39 AM
This is how big business rigs the system to destroy small business and American entrepreneurship. #OWS
Posted by: mss @ZanthanGardens | November 30, 2011 at 04:57 AM
This was an excellent post. You should really submit this to newspapers as an op ed piece. I wasn't aware of this controversy, but local tree farmers definitely need the help!!
Posted by: [email protected] | November 30, 2011 at 05:11 AM
So who dropped the ball? Why did they not run the campaign? Because The Heritage Foundation made a fuss? So, some people complained and they decided to drop the program? I am still not sure why the program was dropped?
Posted by: trey | November 30, 2011 at 05:26 AM
The only good action on this is a reaction, a push-back, a reckoning for those who are really hurting Christmas and small businesses and (ultimately) our country. WHY DOES FOX HATE CHRISTMAS?!? The new (Winter/Spring) issue of Greenwoman is at the printers now, but if I would have known about this a week ago, I would have loved to publish it. I'm putting it on Facebook and my blog.
Posted by: Sandra Knauf/Greenwoman Magazine | November 30, 2011 at 06:19 AM
I really like that Christmas tree and will try to talk my life partner into getting one just like it this year. It symbolizes my minimalist approach to the holiday.
Posted by: Pam J. | November 30, 2011 at 07:55 AM
Sign...Wish we could figure out how to tax stupidity, it certainly seems to be a growth industry.
Posted by: Katie | November 30, 2011 at 08:14 AM
Trey--to answer your question--yes, the USDA suspended the program "due to recent events."
I added a link in the post to the subsequent Federal Register notice. Basically it says that "While we are
confident that the Christmas Tree
program is compliant with all
applicable law and supported by the
domestic Christmas tree industry, the
program will be stayed to provide
additional time for the Department to
reach out to the Christmas Tree industry
and the public to explain how a
research and promotion program is a
producer driven program to support
American farmers."
Posted by: Amy Stewart | November 30, 2011 at 08:26 AM
Damn straight! You go!
Posted by: UrsulaV | November 30, 2011 at 08:27 AM
I've never understood why anyone wanted a fake tree. Instead of going to the farm to choose & cut one (family & outdoors - what's better?) you mosey to the attic/basement/storage unit to dust it off. Instead of that wonderful fragrance & - oh ! is that a bird's nest in there? - you get off-gassing & lead & carcinogens and the same look every year. Then you put the darn thing in a landfill when its no longer useable, rather than mulch it or use it as a fence post (we do).
I get a tree like the one in your photo every year. Of course, given my addiction to all things Christmas, it arrives looking all Charlie-Brown-ish & spends the next 2-4 weeks as very Rockefeller-Center.
The media really does distort stories to suit their need to hype everything. In this economy that means anything that takes even just a few pennies from your pocket is going to get blown out of proportion. This post illustrates that to the nth degree.
Posted by: Laura Bell | November 30, 2011 at 08:43 AM
How may chemicals and CO2 from equipment go into tree growth and harvesting? Does that make carbon sequestration a wash when it comes to live trees? I think that's a big issue you need to address, too, before I go pick up that tree on the side of the rood that fell off someone's car.(I mean, go BUY a tree....)
Posted by: Benjamin Vogt | November 30, 2011 at 08:44 AM
You write:
" I am in favor of small groups of farmers or other businesspeople coming together and organizing"
-That sounds suspiciously like Union Organizing or (gasp!) Socialism. Or both.
Remember, America is a God Fearing Nation, and there is Festivus for the Restofus. . .
Posted by: DAY | November 30, 2011 at 08:48 AM
Benjamin, this doesn't have to be a debate over what kind of tree you should get or I should get. The point is that our insane political process/media craziness machine has gotten in the way of farmers organizing a modest little marketing campaign--and that is truly absurd.
Posted by: Amy Stewart | November 30, 2011 at 08:50 AM
First, the Happy Part: My future Christmas tree and I thank you for this post. The multi-generation Ludwig Family from Maine has been growing and selling their trees in Salem, MA and other communities for over 40 years. They make a few bucks, pay their bills and rub liniment on their sore muscles when it's all done.
We visit Ludwig Trees, hunt for the right size, get giddy from the spruce fragrance, feel slightly embarrassed while driving home with such a large tree atop a small car and anticipate the charm it will bring into our home.
The Mad Part: It's time for the Amwell-gate Commission. This morning I sought out and read the article in the 11/20/11 NYT magazine on Range Resources fracture practices in PA. Summary: 2005; Dick Cheney; Halliburton Loophole; exemption from compliance to Safe Drinking Water Act; "proprietary secret"; non-disclosure of chemicals used; dead animals; sick children; Love Canal redux. Oh, happy day.
Slugs show more determination and destroy our plants faster than our government takes action to protect our environment. By the time state and federal EPA officials get around to really understanding what is happening there will be no prevention. An implementation of the Precautionary Principle? Ha, how naive of me.
Lisa Jackson stated that, so far, reports show no evidence that chemicals are filtering through to the water supply. Of course the reports show no evidence. Much of what is in these reports is based on data from the for-profit companies and then edited by government employees. Funding cutbacks prevent our EPA from doing their own research.
Here is a plan: Lisa Jackson needs to brush up on her knowledge of geobiochemical cycles, call Tom Vilsack and ask him to join her on a site visit to Amwell Township, PA. Then they would know first hand that something is going wrong and it's happening on their watch.
Aaaargh. . . there's more. In another free enterprise market, big bucks companies are word-smithing their new marketing campaign and they have their partner, fear, on their side. "Our soil is toxic. Christmas trees are toxic. Your children's health is at risk. Sad isn't it? Buy fake." Does anyone see a pattern here?
I'll write to the President and First Lady and let them know what I think. After that, I'll figure out how to proceed. I was going to buy Michelle's new garden book. Now, maybe not. I'll have a bill to pay in the future.
Posted by: Virginia Field | November 30, 2011 at 09:08 AM
Amy, our government doesn't give a rat's ass about anyone else. So maybe I just get flustered with the core debate too easily. Everyone thinks I'm nuts when I say it's time to march on Washington, into the capitol, toss 'em out, and put ourselves back in charge so we have a democracy again. Like the economy--it'd take like 6 months to fix the thing but no one does, too many special interests and navel gazers. And don't get me started about funding corn / ethanol growers, big oil, banks, pizza. But this is a simplified rant, I know. I just have to go get a drink.
Posted by: Benjamin Vogt | November 30, 2011 at 09:26 AM
Aah, it's good to be a Jew...
Posted by: Kaviani | November 30, 2011 at 09:56 AM
Nobody in Washington fought for the tax. They just sorta put it out there at the wrong time and expected it to be accepted---because of course people read and study--and get themselves educated on what all the impact might be. People are stupid in my opinion. That's how government got so big and worthless. 99% of the people out there have no idea what this tax was about. That's the problem--who actually knows what goes on in Washington? Makes me so stinking mad. I was for the Christmas tree tax because it promoted the trees. I'm a Fox News fan. I'm a conservative. I'm an environmentalist. I'm a hug a tree person. So not all us Fox watchers agree with doing away with the tax. I'm from NC--one of the top tree growers. Of course I wanted it. Until people start doing research for themselves and studying up on things---good and bad taxes will continue to pass with most of America being oblivious to what is going on. They simply don't give a crap. They don't care unless it's happening in their backyard.
Posted by: Flowergardengirl Anna Looper | November 30, 2011 at 10:23 AM
Kaviani - or simply a nonChristian. Or an all-inclusive nonbeliever who doesn't observe ANY religion.
Posted by: susan harris | November 30, 2011 at 10:25 AM
"I am in favor of small groups of farmers or other businesspeople coming together and organizing and creating a plan that will allow them to work and grow and prosper. That just sounds so very American. It seems like only a crazy person would object to that.
And that's precisely what happened."
Hmmmm, but nobody really objected to the farmers organizing.... Why wouldn't Christmas Tree Grower's Associations chip in to fund more than just enough for a "little effort" run by some "little group"?
Also, why do manufacturers of artificial trees have such an advantage over Christmas Tree farmers when it comes to marketing?
The problems with Big Industry are nothing compared to the problems with Big Government, especially when it comes to the sponsorship of agriculture.
Thanks for letting me offer my two cents...I enjoyed this provokative post!
Posted by: Mary Gray | November 30, 2011 at 11:36 AM
Great rant on a number of levels. Go, girl!
Posted by: Beth | November 30, 2011 at 12:02 PM
Well the good news is that in their zeal to destroy the federal government (in earlier days this would amount to treason) outfits like Heritage and Faux News can't help but to alienate more and more of their own followers. As Anna Looper said, NC is a major Christmas tree producer. These are conservative, rural country folk almost by definition of what they are producing.
It's the propaganda that affects them directly that is going to make them begin to question the whole conservative media complex and how truthy it really is.
Posted by: Christopher C NC | November 30, 2011 at 12:22 PM
@ Kaviani & Susan - Not believing does not necessarily mean not getting a Christmas tree. I know at least one Jew & several non-practitioners/atheists/agnostics who get the tree, do the whole gifty thing, but just avoid the religious origins of the holiday. In my view, Christmas is really two holidays wrapped in one - the religious one for those who believe, & the secular one centered on family & friends for anyone who wishes to participate. The tree is secular unless you wish to adorn it with religious symbols.
Posted by: Laura Bell | November 30, 2011 at 12:23 PM
We in the garden center trades have been watching this. Seems many are looking for the same type of program in our trade. Some grand scheme that will allow us to "get the word out". I would say after this the likely hood has diminished, which in my mind is a good thing.
The White House and USDA caved to political pressure during an election cycle. No one was willing to stick their neck out and do the right thing. Direct you anger at Washington, not the misguided fringe elements in society. That will get us nowhere.
Posted by: trey | November 30, 2011 at 12:36 PM
I think it's important to distinguish between the fact that this was an assessment the farmers and processors pay--not a tax that consumers would pay directly. For example, I'm a tree-fruit farmer, and pay assessments for marketing (and research, lobbying, etc) based on the tonnage I produce, but there's not a tax on fruit that consumers themselves pay directly for these activities. Sure, pricing may (or may not) reflect the assessment in any given year, depending on what the market will bear.
The tree farmers are free to form their own groups, independent of the federal government if they want (which is what tree fruit farmers and others have done). And I imagine in some regions, they have.
Posted by: anne | November 30, 2011 at 02:12 PM
The folks who voted the tree tax down want less government, not more, even if it is something that they would agree is useful. Why get the government involved in private business? Let the tree farmers unit and do the marketing. Never mind that they have not been able to to it themselves for whatever reason and the government could probably do a good job at it, who knows?
Posted by: tibs | November 30, 2011 at 04:50 PM